The Modern-Day Medicine Chest
Welcome to episode 17 here inside this first season of MEND - where we spend some time both with the originators and pioneers of Humboldt County’s Cannabis Scene but also spend some time getting to know some of the innovators, entrepreneurs, activists, farmers, and more who are helping to shape the Future of this Industry and our Region.
We truly enjoyed sitting down with Gillian - a resident of Humboldt County since 1995, who initially moved here from SEattle to be a part of the Intentional Community at Black Bear Ranch and to escape some of the urban trappings of modern life
She eventually went on to get her degree in Biology & Botany at HSU, and for the past 3 years has been one half of the heart and head behind the biz Humboldt Apothecary - a medicinal cannabis brand that specializes in CBD-heavy tinctures and formulas, blended with other complementary and synergistic herbs to treat a variety of ailments.
She tells us about her own path to entrepreneurship - from growing a business with a meer $1500 worth of startup capital to its’ present day iteration - operating across all of California and distribution of over 200 dispensaries statewide
On starting small and using what you have and growing from there.
On the importance of community not only to help jettison her own business into its current state but also on the quintessential role she sees of continuing to craft cooperatives, community and cooperation across the board if the small, legacy farmer is to stay afloat in the current tidal wave of industry we see today
We talk about the high costs of coming into compliance - both on a very real financial level but on the bigger cultural plane as well
She takes us a bit down the road of her own journey from plant lover, herbalist, and botany-geek to full-fledged businesswoman, the co-creator of a thriving brand - and the steps and shifts it took to move into those roles.
And we find herein another call to Keep it Local - even as the stakes, the market and the money seem to scale ever more global - She stresses the importance of sourcing locally, organically - and staying community minded - as Humboldt County works to extend its output, its’ influence and it’s brand - ever outward.
There are some of us who will not be able to make the leap.
Who, as small-scale, mom-and-pop farmers and low-level black-market sellers, - were able to care for and feed their families - contribute to their communities - but may not have the wherewithal, the start-up capital, nor the desire - to enter into this brave new world of branding, testing, licensing and so much more…
But herein we glimpse a blueprint and singular scenario - of one such woman making that leap.
And wherever you choose to turn - either toward this new wave - or off into some new enterprise & adventure altogether - may you be inspired and heartened by what you hear.
The leap - if it calls to you - is worth the taking.
To find out more about Gillian, her work, and the formulations she makes as part of Humboldt Apothecary, visit: